This weekend is Atlanta’s Sweetwater Brewing‘s 21st Anniversary and they pulled out all the stops throwing a big concert at their brewery to celebrate featuring bands Dirty Heads, Twiddle & People’s Blues of Richmond. They contacted me to come up w/ a design for posters & shirts that would match the chill vibe of the brewery and the bands playing.
“Don’t Float the Mainstream” is Sweetwater’s slogan and references the way they approach making beer as well as the lifestyle they celebrate. The brewery is a very lively place with tie-dyes hanging about, music playing, and a lot of pictures of fish. A lot. Their love for fishing is evident on their packaging as well, so I knew that that this was something that needed to work its way into the design. I wanted a concept that would be very colorful and pretty trippy so I decided on a kind of Hop spirit, especially one with killer mossy sideburns. The concept had a couple different variations and in the end we decided to build the character out more and work the show info as well as some more imagery into colorful smoke-like filagree along the sides.
The print is a 6-color screenprint (18′ x 24′) with a print run of 250, sold initially at the brewery this weekend. They were printed using a great metallic Gold that is pretty eye-catching.
I will be releasing an Artist Edition run of 30 (signed/numbered), on Monday, February 19th…. including a small run of 10 printed on a “lava” foil paper.
I recently did an interview with The 16oz Canvas (Art of Craft beer) podcast in which we chatted about my path breaking into the world of gigposters, what makes a good beer label and “Dad-Life”.
Mega Funk-collective THE BIG OL’ NASTY GETDOWN will be releasing their latest album The Big Ol’ Nasty Getdown – Vol. 2 soon and I was given the task to do some design work for their newest single, “GROOVY NASTY”.
The album has been 10 years in the making and features over 50 musicians including Vernon Reid (Living Colour), Larry Dunn (Earth, Wind and Fire), Speech (Arrested Development), Fred Wesley (James Brown, Horny Horns), Karl Denson (The Rolling Stones, Tiny Universe,) Michael Ray and Clifford Adams (Kool and the Gang,) RonKat Spearman (Katdelic, Parliament-Funkadelic), Alvin Ford Jr. (Dumpstaphunk), Norwood Fisher, Angelo Moore, Dirty Walt (Fishbone), and Ivan Neville (Dumpstaphunk, The Funky Meters), just to name a few. Not a bad lineup….
The concept is a conjuring of a psychedelic, cosmic Space-funk orchestra and came pretty easily once listening to the music.
Check back as the band & I will be releasing a special art print of the Groovy Nasty design. I will be posting info on this soon….