Sweetwater 420 Fest poster 2018

Wow, what a weekend. The Sweetwater 420 Fest came and went and I had the privilege of doing the artwork for the event and I was able to go to Atlanta hang out at the brewery with folks and be a part of the festivities. I also ended up doing a print for a special pre-party show with The String Cheese Incident in the ATL which meant I had to sign about 1200+ posters.

Much like my last gig with Sweetwater Brewery, the art direction with the only stipulation being they wanted to work their signature trout into the mix somehow. I thought a kind of airship parade over the skyline of Atlanta would be a pretty sweet and colorful idea to work with which also gave me the opportunity to try and incorporate a couple nods to some of the bands (exp. String Cheese Incident jellyfish) or other recognizable imagery as balloons or ships in the sky. It initially started out very different w/ the trout simply being a random ship in the background and a Turtle being the focus but in the end it did make as much sense.

The poster has a total print run of 800 (signed/numbered) which were available at the Festival & I will have about 25 Artist copies (Signed/Numbered) available on Wed., April 25th @ 11am (PST). The epic print job was handled by the awesome folks at The Half & Half. (Photo above provided by Half & Half)

Along with the regular edtion I printed up a very small run of Foil variants… including 25 Rainbow Foil & 10 super trippy Firework Foil (seen above).